FESTIVAL VISITOR MOTIVATION FROM THE ORGANIZERS' POINTS OF VIEW

Authors: KIM K.¹; UYSAL M.¹; CHEN J.S.²

Source: Event Management, Volume 7, Number 2, 2001 , pp. 127-134(8)

Publisher: Cognizant Communication Corporation

Abstract:

Festivals and special events serve as important attractors for tourists and provide unique experiences for attendees. These events may also provide both tangible and intangible benefits for communities. Most of the studies dealing with festivals and events have focused on either understanding attendees' behavior or delineating the economic impacts of visitation upon communities in which such events are held. Sporadic attention has also been paid to such issues as sponsorship, volunteerism, the role of community involvement in staging events, and perceptions of events and festivals. Little, if any, research has been done to examine how different festival organizers perceive the motivation for attending festivals and events. Thus, the purpose of this study is to solicit the organizers' perception of the attendees' motivations and to compare these results with those of attendees from literature. The study concludes with management and marketing implications for festival and event organizers.

Keywords: Event organizers Perceptions Visitor motivation

Language: English

Document Type: Short communication

Affiliations: 1: *Department of Hospitality and Tourism Management, Virginia Polytechnic Institute and State University, 351 Wallace Hall, Blacksburg, VA 24061-0429 2: †Hotel and Restaurant Management, Eastern Michigan University, Ypsilanti, MI 48197

Publication date: 2001-01-01

• Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.

• In this: publication
• By this: publisher
• In this Subject: Anthropology & Archeology
• By this author: KIM K. ;  UYSAL M. ;  CHEN J.S.

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