EVENTS INDUSTRY ACCREDITATION IN AUSTRALIA

Author: CARLSEN J.

Source: Event Management, Volume 6, Number 2, 2000 , pp. 117-121(5)

Publisher: Cognizant Communication Corporation

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Abstract:

The issue of service quality and standards has become increasingly prominent in events tourism, yet professional standards remain difficult to implement at the event operational level. O'Neill, Getz, and Carlsen (1999) found that there is a nexus between service quality at events and visitor satisfaction, which has implications for repeat visitation and therefore viability of recurrent events. The management of service quality at events is a difficult task, due to the temporary and intangible nature of the event experience for visitors and the reliance on volunteers and subcontractors by event managers.

Language: English

Document Type: Miscellaneous

Affiliations: 1: School of Marketing, Tourism and Leisure, Faculty of Business and Public Management, Edith Cowan University, 100 Joondalup Drive, Joondalup, Western Australia 6027

Publication date: 2000-01-01

More about this publication?

Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.