Skip to main content

An ecotourism behavioural model of national forest recreation areas in Taiwan

Buy Article:

$21.50 plus tax (Refund Policy)

This study applied satisfaction as the mediating variable and combined theory of planned behaviour to develop the ecotourism behavioural model for national forest recreation areas in Taiwan. Six national forest recreation areas in different altitude zones were sampled using stratified random sampling. Visitors were randomly sampled and surveyed at national forest recreation area exits using the systematic sampling method. A total of 1 057 valid questionnaires were analyzed. Attitude, subjective norm and perceived behavioural control affected satisfaction directly and behavioural intention and behaviour indirectly. Subjective norm had the strongest affect on satisfaction, followed by perceived behavioural control and attitude. Satisfaction and behavioural intention were significant mediating variables in this behavioural model.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: Taiwan; ecotourism; national forest recreation areas; satisfaction; theory of planned behaviour

Document Type: Research Article

Affiliations: Graduate School of Leisure and Exercise Studies, National Yunlin University of Science and Technology, 123, University Road Section 3, Touliu, Yunlin, Taiwan 640.

Publication date: 01 September 2007

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more