Home >> Cartography and Geographic Information Science, Volume 29, Number 3

American Promotional Road Mapping in the Twentieth Century

Author: Akerman, James R.

Source: Cartography and Geographic Information Science, Volume 29, Number 3, July 2002 , pp. 175-192(18)

Publisher: Cartography and Geographic Information Society

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Abstract:

This paper sketches the broad outlines of the practices of map publishers, industrial concerns, motor clubs, and state governments to convince Americans to become motoring tourists and, hence, to consume the goods, services, and landscapes these interests wished to promote. Their efforts were rooted in the promotional mapping of American railroads during the nineteenth century and in bicycle mapping. Yet, the particular demands of automobile travel, including long-distance navigation under the control ofthe travelers themselves, argues for an almost unique dependence on maps, which in turn gave road maps considerable value as promotional tools.

Keywords: AUTOMOBILE ROAD MAPS; PROMOTIONAL CARTOGRAPHY; MAP PUBLISHING; MAP MARKETING; MAP USE; CONSUMERS

Document Type: Research article

DOI: http://dx.doi.org/10.1559/152304002782008459

Publication date: 2002-07-01

More about this publication?
  • Cartography and Geographic Information Science (CaGIS) is the official publication of the Cartography and Geographic Information Society. CaGIS supports research, education, and practices that improve the understanding, creation, analysis, and use of maps and geographic information. The society serves as a forum for the exchange of original concepts, techniques, approaches, and experiences by those who design, implement, and use geospatial technologies through the publication of authoritative articles and international papers. The role of the CaGIS journal is to facilitate these objectives by disseminating results and reports in these areas of interest.

    Cartography and Geographic Information Science (CaGIS) is now being published by Taylor & Francis as of 2013. Please visit the Journal's website at www.tandfonline.com/tcag or contact subscriptions@tandf.co.uk to subscribe and obtain online access.

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