The Private Cartographic Industry in the United States, Its Staff and Educational Requirements
Author: Leverenz, Jon M.
Source: Cartography and Geographic Information Science, Volume 1, Number 2, October 1974 , pp. 117-123(7)
Abstract:This paper presents a definition of the private cartography industry, "commercial cartography," as distinct from nonprofit, institutional cartography and governmental cartography. It examines the firms involved in private industry, categorizing them by their size and sophistication of map production. Specific operations and manpower needs of one of the firms are reviewed to illustrate the unique educational needs of the private firm. The research, editorial, compilation, design, drafting, and film manipulation, as well as the planning and business aspects, are considered. The educational needs in the technical areas roughly parallel those of the other sectors employing cartographers. A most significant difference is that in private industry there is a critical need for market and user acceptance to enable a sale that repeats and returns enough money for the firm to stay in business. This means special concern for design, for the cost of making maps, as well as for an understanding of the U.S. economic system. Conclusions concerning manpower needs point toward short-range future educational requirements for more technical draftsmen and for personnel with business and management education coupled with sound traditional cartographic training.
Document Type: Research article
Publication date: 1974-10-01
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