Home >> Cartography and Geographic Information Science, Volume 1, Number 1

A Verbal Approach to Characterizing the Look of Maps

Author: Bartz Petchenik, Barbara

Source: Cartography and Geographic Information Science, Volume 1, Number 1, April 1974 , pp. 63-71(9)

Publisher: Cartography and Geographic Information Society

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Abstract:

It is proposed that a systematic, reasonably objective attempt be made in cartographic design to specify design goals for individual maps and collections of maps by means of several levels of verbal descriptors. By making verbally explicit his aesthetic and functional goals, in terms of polar-opposite word pairs (similar to the technique of the "semantic differential"), the cartographer is better able to assess his success or failure in map design. In addition, outside evaluators of his work (e.g., map users, map reviewers) will also be able to critique cartographic design more specifically and effectively than. has been possible in the past.

Document Type: Research article

DOI: http://dx.doi.org/10.1559/152304074784107863

Publication date: 1974-04-01

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  • Cartography and Geographic Information Science (CaGIS) is the official publication of the Cartography and Geographic Information Society. CaGIS supports research, education, and practices that improve the understanding, creation, analysis, and use of maps and geographic information. The society serves as a forum for the exchange of original concepts, techniques, approaches, and experiences by those who design, implement, and use geospatial technologies through the publication of authoritative articles and international papers. The role of the CaGIS journal is to facilitate these objectives by disseminating results and reports in these areas of interest.

    Cartography and Geographic Information Science (CaGIS) is now being published by Taylor & Francis as of 2013. Please visit the Journal's website at www.tandfonline.com/tcag or contact subscriptions@tandf.co.uk to subscribe and obtain online access.

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