Skip to main content

Gender performances in a service orientated workplace in Aotearoa/New Zealand

Buy Article:

$43.00 plus tax (Refund Policy)

Abstract: 

This paper uses Butler's (1990) concept of performativity to explore the constructions of feminine and masculine identities integral to the gendered bodily performance in ‘interactive’ service economies. The empirical research for this paper is based on Fat Freddie's student pub in Aotearoa/New Zealand, and was collected over an eight-week period using an ethnographic methodology. While Butler argues we ‘do’ gender, I explore how these ‘fabrications’ are naturalized, and the effect this has on the division of labour within Fat Freddie's. While these performances are regulatory, they are, however, unstable and alternate subject positionings can be adopted. I discuss how these subject positionings within Fat Freddie's can disrupt dichotomized gendered divisions and hegemonic understandings of appropriate gendered roles and identities.
No References
No Citations
No Supplementary Data
No Article Media
No Metrics

Keywords: body; gender; gendered identities; gendered roles; performance; workplace

Document Type: Research Article

Publication date: 2005-12-01

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more