Skip to main content

Ask your doctor: the construction of smoking in advertising posters produced in 1946 and 2004

Buy Article:

$51.00 plus tax (Refund Policy)

Abstract:

STREET AF. Nursing Inquiry 2004; 11: 226 –237

Ask your doctor: the construction of smoking in advertising posters produced in 1946 and 2004

This paper examines two full-page A3 poster advertisements in mass magazines produced at two time points over a 60-year period depicting smoking and its effects, with particular relation to lung cancer. Each poster represents the social and cultural milieu of its time. The writings of Foucault are used to explore the disciplinary technologies of sign systems as depicted in the two posters. The relationships between government, tobacco companies and drug companies and the technologies of production are examined with regard to the development of smoking cessation strategies. The technologies of power are associated with the constructions of risk and lifestyles. The technologies of the self locate smokers as culpable subjects responsible for their individual health. Finally, the meshing of these technologies places the doctor in the frame as ‘authoritative knower’ and representative of expert systems.

Keywords: Foucault; posters; risk; self-surveillance; smoking

Document Type: Research Article

DOI: https://doi.org/10.1111/j.1440-1800.2004.00235.x

Publication date: 2004-12-01

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more