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Nutrition labelling and the choices logo in Israel: positions and perceptions of leading health policy makers

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Based on the Social Marketing approach and Diffusion of Innovations Theory that indicates the importance of opinion leaders with respect to the spreading of new ideas, concepts or practices within a community, the present study aimed to examine positions and perceptions of Israeli leading dietitians and health officials regarding nutrition labelling and the Choices logo, before it was launched in Israel in February 2011, as well as how they would communicate it to the public as agents of influence.

Keywords: Choices logo; leading Israeli health policy makers; nutrition labelling; positions and perceptions; qualitative methods

Document Type: Research Article


Publication date: February 1, 2014

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