IngentaConnect Tracking Intersensory Properties of Cosmetic Products via Psycho-...

Authors: Eisfeld, W.¹; Schaefer, F.²; Boucsein, W.²; Stolz, C.²

Source: International Journal of Cosmetic Science, Volume 27, Number 5, October 2005 , pp. 292-292(1)

Abstract:

Intersensory phenomena frequently occur during the subjective assessment of consumer products and are very difficult to measure properly in an objective way. In earlier studies, the objective emotional assessment (OEA) technique based on the evaluation of psycho-physiological reactions and parameters had proven to be highly suitable for determining emotional consumer response. The aim of the present study was to assess the intersensory effects of color and scent via OEA. The experiment was designed in a way that matched combinations of color and fragrance were compared with apparently mismatched combinations in transparent gels. A special apparatus was constructed for presentation of the various stimuli to the volunteers. Furthermore, the order of stimuli presentation was varied according to a prime-probe concept. Data analysis was carried out with multivariate statistics, which allowed identification of characteristic discriminant functions for thevarious experimental conditions and interpretation of their practical meaning in a straightforward way. In summary, we found that OEA could be successfully applied to such weak stimuli as color and scent and there was a good differentiation of matched and mismatched combinations with respect to their activation and emotional effect on volunteers. A very subtle separation of stimuli was achieved, which allows deep insight into the mutual interdependency of color and scent.

Document Type: Research article

DOI: 10.1111/j.1463-1318.2005.00268_4.x

Affiliations: 1: Cognis Deutschland GmbH & Co. KG, Henkelstraße 67, D-40589 Düsseldorf, Germany 2: Institute for Physiological Psychology, University of Wuppertal, Max-Horkheimer-Straße 20, D-42119 Wuppertal, Germany IFSCC Magazine, 8 (2005) (1) 25–30

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Tracking Intersensory Properties of Cosmetic Products via Psycho-Physiological Assessment