Cognitive Architecture, Humor and Counterintuitiveness: Retention and Recall of MCIs

Author: Purzycki, Benjamin Grant

Source: Journal of Cognition and Culture, Volume 10, Numbers 1-2, 2010 , pp. 189-204(16)

Publisher: BRILL

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Abstract:

The recent surge of interest in the cognitive science of religion has resulted in a number of studies regarding the memorability of minimally counterintuitive ideas (MCIs). The present model incorporates ontological templates and their respective inferences, as well as delineates between two major types of violations: schema- and template-level violations. As humor is also defined by its counter-intutiveness at the schema level, this study was designed to find effects this emotion has on retention. Results suggest that humorous statements with parallel violations are recalled significantly better than statements which have only template-level violations, affective statements with only schema-level violations, as well as intuitive statements in both immediate and 1-week follow-up sessions.

Keywords: MCI CONCEPTS; HUMOR; MEMORY; SCHEMAS; TEMPLATES

Document Type: Research article

DOI: http://dx.doi.org/10.1163/156853710X497239

Affiliations: 1: Department of Anthropology, University of Connecticut, 354 Mansfield Road, Storrs, CT 06269-2176, USA;, Email: benjamin.purzycki@uconn.edu

Publication date: 2010-04-01