@article {Nguyen:July 2008:1569-2094:141,
	author = "Nguyen, Hannah-Hanh D.",
	author = "Nguyen, Nhung T.",
	title = "Examining Personal Values and Entrepreneurial Motives of Vietnamese Entrepreneurs in the 21st Century: Two Empirical Studies",
	journal = "African and Asian Studies",
	volume = "7",
	year = "July 2008",
	abstract = "In Study 1, Vietnamese entrepreneurs (<I>N</I> = 17) were surveyed about their personal values and motives as well as their business outcomes. We found that Vietnamese entrepreneurs' top five life goals included <I>happiness, a sense of accomplishment, a comfortable life, family security</I>, and <I>national security.</I> They endorsed instrumental values such as <I>intellectual, capable, responsible, self-controlled</I>, and <I>honest</I>. Their values were to some extent similar to those of American counterparts as reported in Fagenson's (1993) study. Among entrepreneurial motives reported, there were some non-economic ones which lent credence to the concept that Vietnamese entrepreneurial motives were multi-dimensional. In Study 2, we used the "grounded theory" approach (Locke, 2001) to induce a conceptual framework of Vietnamese entrepreneurial motives from interview data (<I>N</I> = 9). As predicted, we found that Vietnamese entrepreneurs mainly founded their businesses (1) to meet market demands; (2) to gain control over their work and/or financial aspects; (3) to lift others off unemployment, and (4) to pursue a desire or fulfill their capability.",
	pages = "141-171(31)",
	url = "http://www.ingentaconnect.com/content/brill/afas/2008/00000007/F0020002/art00001"
	doi = "doi:10.1163/156921008X318709"
}