Moderating role of attitudinal ambivalence within the theory of planned behaviour
Authors: Conner M.1; Povey R.2; Sparks P.3; James R.4; Shepherd R.5
Source: British Journal of Social Psychology, Volume 42, Number 1, March 2003 , pp. 75-94(20)
Publisher: British Psychological Society
- Free Content
- New Content
- Subscribed Content
- Free Trial Content
Abstract:
The present study examined the moderating role of attitudinal ambivalence within the theory of planned behaviour (TPB). Attitude, subjective norm, perceived behavioural control (PBC), behavioural intentions and self-reported behaviour were assessed in relation to 20 healthy eating behaviours in a prospective questionnaire design in 232 members of the general public in the UK. Between-participants univariate and multivariate analyses indicated attitude–behaviour and PBC–behaviour relationships to be weaker in higher ambivalence compared to lower ambivalence respondents. These effects were confirmed in within-participants analyses. The findings are discussed in terms of the role of ambivalence in furthering our understanding of relationships in the TPB.Document Type: Research article
DOI: 10.1348/014466603763276135
Affiliations: 1: University of Leeds, UK 2: University of Staffordshire, UK 3: University of Sussex, UK 4: Institute of Food Research, Reading, UK 5: University of Surrey, UK
- Free Content
- New Content
- Subscribed Content
- Free Trial Content
Click here for Page Help