This paper proposes a new approach to the treatment of item non-response in attitude scales. It combines the ideas of latent variable identification with the issues of non-response adjustment in sample surveys. The latent variable approach allows missing values to be included in the analysis and, equally importantly, allows information about attitude to be inferred from non-response. We present a symmetric pattern methodology for handling item non-response in attitude scales. The methodology is symmetric in that all the variables are given equivalent status in the analysis (none is designated a ‘dependent’ variable) and is pattern based in that the pattern of responses and non-responses across individuals is a key element in the analysis. Our approach to the problem is through a latent variable model with two latent dimensions: one to summarize response propensity and the other to summarize attitude, ability or belief. The methodology presented here can handle binary, metric and mixed (binary and metric) manifest items with missing values. Examples using both artificial data sets and two real data sets are used to illustrate the mechanism and the advantages of the methodology proposed.