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Ambassadors and their Audiences in Renaissance Italy

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The growing reliance on resident ambassadors in the conduct of diplomacy and foreign affairs in 15th-century Italy increased the ambassadors' importance to both the home and host states. The chief duties of ambassadors – gathering and analyzing information, negotiating, and advising – required expertise and eloquence. Their eloquence in writing and speaking, gained through humanist education and political experience, was directed at an increasing number of audiences: the rulers and ruling elites in the home and host states, other individuals who served as “filters” of confidential or sensitive information, and the public audience for the rituals of foreign relations.
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Keywords: Ambassadors; Italy; Public Relations

Document Type: Research Article

Publication date: 1994-09-01

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