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How do innovation intermediaries add value? Insight from new product development in fashion markets

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Abstract:

Innovation intermediaries are increasingly being used in practice, but there is little concrete theoretical guidance on when and how they add value to client's new product development (NPD) processes. This paper develops propositions on innovation intermediaries value-added based on a detailed case study of an innovation intermediary's relations to three major clients in the European apparel fashion industry. We identify key contingencies to an innovation intermediary's value added (e.g. NDP speed and complexity of involvement). We also suggest a framework that specifies when a combination of four types of specific intermediary capabilities (best-cost capabilities, timing-capabilities, market-response capabilities, and product solution capabilities) increases value added in clients' NDP processes.

Document Type: Research Article

DOI: https://doi.org/10.1111/j.1467-9310.2010.00628.x

Affiliations: 1: Heriot-Watt University, School of Management and Languages, Edinburgh, EH14 4AS, United Kingdom., Email: y.tran@hw.ac.uk 2: Copenhagen Business School, Department of Operations Management, Solbjerg Plads 3, DK- 2000 Frederiksberg, Denmark., Email: jh.om@cbs.dk 3: Copenhagen Business School, Department of International Economics and Management, Porcelænshaven 24A. DK - 2000 Frederiksberg., Email: vm.int@cbs.dk

Publication date: 2011-01-01

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