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Collaborating with Customers to Innovate: Conceiving and Marketing Products in the Networking Age. Edited by Emanuela Prandelli, Mohanbir Sawhney and Gianmario Verona

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Document Type: Book Review

DOI: http://dx.doi.org/10.1111/j.1467-9310.2010.00616.x

Affiliations: Dipartimento di Ingegneria Gestionale, Italy

Publication date: September 1, 2010

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