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An analysis of predictors of team satisfaction in product development teams with differing levels of virtualness

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Abstract:

The purpose of this study is to empirically examine and assess the moderating effects of extent of virtualness on a variety of well-established predictors of new product development team satisfaction. We focus our study on 178 different new product development teams from a variety of industries and use extent of virtualness as a structural characteristic of the teams, measuring it on a continuum. The predictors of team satisfaction we studied are relationship conflict, familiarity, goal clarity and preference for group work. Primary findings include: (1) relationship conflict has a more deleterious effect on team member satisfaction as teams become more virtual, mainly because it is very difficult for team members of virtual teams to resolve their interpersonal disputes; (2) the relationship between preference for group work and team satisfaction is moderated by extent of virtualness, such that preference for group work increases team satisfaction more as virtualness increases; (3) goal clarity and familiarity are not moderated by extent of virtualness, but have a significant direct effect on team satisfaction. Managerial and research implications of these findings relative to new product development teams are also discussed.

Document Type: Research Article

DOI: https://doi.org/10.1111/j.1467-9310.2009.00571.x

Affiliations: Center for Entrepreneurship, College of Business, MSC 0205, James Madison University, Harrisonburg, VA 22807, USA. , bierlype@jmu.edu, Email: starkem@jmu.edu

Publication date: 2009-11-01

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