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Strategic planning for technology products

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A DELPHI Questionnaire study was completed that evaluates the relative importance of management of technology (MOT) problems and ranks 24 problems in order of importance, as perceived by MOT expert participants in industry and academia. The problem of ‘Strategic Planning for Technology Products’ ranked well above all others in terms of its evaluated importance. A follow‐up DELPHI study was completed to clarify the nature and dimensions of the top problem. This second study identifies the 21 top ranked sub‐problems within the Strategic Planning for Technology Products general problem and ranks these sub‐problems in order of importance. The two most important of these sub‐problems are ‘Linking Technology Strategic Planning to Corporate Strategic Planning’, and ‘Linking R&D Strategic Planning to Business Unit Product Development Planning’. Seen as closely related, these two problems are discussed in this article as ‘the linkage problem’. The 11 highest ranked problems of this second study are considered individually in this article. This follow‐up study has important implications for both academic researchers and company managers. For researchers the results suggest specific avenues of research that can fruitfully be followed. For technology managers as well as corporate managers the study offers strong indications of areas where company planning performance may be weak, as well as steps that can be taken to deal with any planning weaknesses perceived.

Document Type: Original Article


Affiliations: University of Connecticut, School of Business Administration, Storrs, CT 06269–2041, USA

Publication date: 2001-01-01

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