Why did we make that cheese? An empirically based framework for understanding what drives innovation activity
Source: R&D Management, Volume 30, Number 2, April 2000 , pp. 151-166(16)
Abstract:In the more recent product development literature the interplay between R&D skills and competencies and market skills and competencies is seen as a major determinant of successful innovation. The study reported in this article was done in order to cast more light on these two constructs in an industry with low R&D expenditures, but where product development is nevertheless considered to be strategically important. That industry is the food processing industry. The results of a series of case studies indicate that constructs other than R&D and market orientation may be more appropriate for understanding innovation and explaining innovation success in the case material. A new set of constructs focusing on what causes specific innovation activities to occur is proposed and a revised framework is developed.
Document Type: Original Article
Publication date: April 2000