First Experiences with a Ranking Method for Portfolio Selection in Applied Research
Abstract— Starting from the premise that commercial research aims to maximize the expected profitability for a given expenditure on research, a Profitability Index is derived based on a decision tree concept. The practical application of this Profitability Index at the British Petroleum Company Limited's Sunbury Research Centre in the context of research sponsored by several departments is then described.
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Document Type: Original Article
Publication date: 1975-02-01