Technology museums: New publics, new partners
Museums in general, and science and technology museums in particular, must borrow and adapt the notions of customer service and the methods of project management, market analysis and fund-raising that have proved their effectiveness in business and industry, in the view of Günter Knerr, director of the Deutsches Museum in Munich. He is well-versed in new communication strategies, in particular, multimedia operations, and is head of the Department of Craft and Industry as well as the museum's Chemistry Project.
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Document Type: Original Article
Affiliations: Deutsches Museum, Munich
Publication date: 2000-10-01