Technology museums: New publics, new partners
Abstract:Museums in general, and science and technology museums in particular, must borrow and adapt the notions of customer service and the methods of project management, market analysis and fund-raising that have proved their effectiveness in business and industry, in the view of Günter Knerr, director of the Deutsches Museum in Munich. He is well-versed in new communication strategies, in particular, multimedia operations, and is head of the Department of Craft and Industry as well as the museum's Chemistry Project.
Document Type: Original Article
Affiliations: Deutsches Museum, Munich
Publication date: October 1, 2000