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Technology museums: New publics, new partners

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Museums in general, and science and technology museums in particular, must borrow and adapt the notions of customer service and the methods of project management, market analysis and fund-raising that have proved their effectiveness in business and industry, in the view of Günter Knerr, director of the Deutsches Museum in Munich. He is well-versed in new communication strategies, in particular, multimedia operations, and is head of the Department of Craft and Industry as well as the museum's Chemistry Project.

Document Type: Original Article


Affiliations: Deutsches Museum, Munich

Publication date: October 1, 2000

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