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‘The traveller with his heavy load is in need of a friend . . .’

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Museums, according to Terry Stevens, are not merely the passive recipients of tourist visits, they have an active role to play in ‘brokering’ a mutually beneficial exchange between tourists and the host culture. What’s more, they can and should serve as the cornerstone of coherent, culturally sensitive tourism policies. The author is development director (United Kingdom) for Tourism Development International, and director of Stevens Associates, who are involved in projects concerning tourism and leisure planning, management and training.

Document Type: Original Article


Affiliations: Tourism Development International; Stevens Associates

Publication date: 1998-07-01

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