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Architecture and the Marketing of the Museum

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The museum as a commercial product, the shopping mall as a symbol of the museum of the future, the architect as international star – these are the images conjured up by Claus Käpplinger, who describes how contemporary museum architecture has contributed to the dramatic change in the public perception of the museum. The author is a German architect who lives and works in Berlin.

Document Type: Research Article


Publication date: October 1, 1997

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