The Act marks a fundamental shift from legislative to market control of gambling. While plans for Las Vegas style casinos and internet gambling sites in Britain have suffered setbacks, restrictions on the availability, advertising and stimulation of demand for gambling, enshrined in the Gaming Act 1968, have been abandoned. In their place, a new regulatory body, the Gambling Commission, has been established to take primary responsibility for ensuring that three licensing objectives are promoted. These objectives are the prevention of crime and disorder, the conduct of gambling in a fair and open way and the protection of children and the vulnerable. The Commission has been given strong and wide ranging powers to regulate gambling, but can the safeguards proposed meet the challenge presented by a gambling industry released from restraints?