Evangelizing the Environment: Decision Process Effects in Political Persuasion

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In the fall of 2004, the National Association of Evangelicals produced a statement advocating more resources to combat environmental degradation and promote environmental sustainability. We assess several possible mechanisms for this opinion change using data from a survey experiment. In particular, we test for the effects of group cues, identity, and a new cue—the decision-making process—in which communicating the way a source went about making a decision can affect how other cues are utilized. In contrast to decades of research, we find that a group cue has little effect, while the process cue alters how in- and out-group members think about environmental protection and the players involved in this political drama.

Document Type: Research Article

DOI: http://dx.doi.org/10.1111/j.1468-5906.2009.01493.x

Affiliations: 1: Department of Political Science Denison University 2: Ipsos Marketing

Publication date: March 1, 2010

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