Skip to main content

Evangelizing the Environment: Decision Process Effects in Political Persuasion

Buy Article:

$51.00 plus tax (Refund Policy)

Abstract:

In the fall of 2004, the National Association of Evangelicals produced a statement advocating more resources to combat environmental degradation and promote environmental sustainability. We assess several possible mechanisms for this opinion change using data from a survey experiment. In particular, we test for the effects of group cues, identity, and a new cue—the decision-making process—in which communicating the way a source went about making a decision can affect how other cues are utilized. In contrast to decades of research, we find that a group cue has little effect, while the process cue alters how in- and out-group members think about environmental protection and the players involved in this political drama.

Document Type: Research Article

DOI: https://doi.org/10.1111/j.1468-5906.2009.01493.x

Affiliations: 1: Department of Political Science Denison University 2: Ipsos Marketing

Publication date: 2010-03-01

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more