Organizational Learning at the Marketing/Entrepreneurship Interface

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In this Subject: Business
By this author: Hoy, Frank

Author: Hoy, Frank

Source: Journal of Small Business Management, Volume 46, Number 1, January 2008 , pp. 152-158(7)

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Abstract:

The intent of this special issue is to examine the interface of marketing and entrepreneurship. In the franchise contracts paper by Cochet and Garg and in the Chinese small firm paper by Li, Tan, Zhao and Liu, we assess whether these studies achieved that interface and, if so, what the papers respectively and mutually contribute to the body of knowledge at the interface.

Document Type: Research article

DOI: http://dx.doi.org/10.1111/j.1540-627X.2007.00237.x

Publication date: 2008-01-01