Journal of Small Business Management

Entrepreneurial and Small Business Marketing: An Introduction
pp. 1-3(3)
Authors: Grünhagen, Marko; Mishra, Chandra S.

Understanding Market-Driving Behavior: The Role of Entrepreneurship
pp. 4-26(23)
Authors: Schindehutte, Minet; Morris, Michael H.; Kocak, Akin

Brand Management in Small to Medium-Sized Enterprises
pp. 27-45(19)
Authors: Berthon, Pierre; Ewing, Michael T.; Napoli, Julie

A Commentary on Current Research at the Marketing and Entrepreneurship Interface
pp. 46-49(4)
Authors: Miles, Morgan P.; Darroch, Jenny

Capitalizing on Franchisee Autonomy: Relational Forms of Governance as Controls in Idiosyncratic Franchise Dyads
pp. 50-72(23)
Authors: Cochet, Olivier; Dormann, Julian; Ehrmann, Thomas

Entrepreneurial Failure: The Case of Franchisees
pp. 73-90(18)
Authors: Michael, Steven C.; Combs, James G.

A Futuristic Research Agenda for the Field of Franchising
pp. 91-98(8)
Author: Dant, Rajiv P.

The Evolution and Development of Entrepreneurial Marketing
pp. 99-112(14)
Authors: Hills, Gerald E.; Hultman, Claes M.; Miles, Morgan P.

Moderating Effects of Entrepreneurial Orientation on Market Orientation-Performance Linkage: Evidence from Chinese Small Firms
pp. 113-133(21)
Authors: Li, Yuan; Zhao, Yongbin; Tan, Justin; Liu, Yi

How Do Franchise Contracts Evolve? A Study of Three German SMEs
pp. 134-151(18)
Authors: Cochet, Oliver; Garg, Vinay Kumar

Organizational Learning at the Marketing/Entrepreneurship Interface
pp. 152-158(7)
Author: Hoy, Frank