The Design of Business: Why Design Thinking Is the Next Competitive Advantage by Roger Martin and Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean by Roberto Verganti

Author: Castellion, George

Source: Journal of Product Innovation Management, Volume 27, Number 6, November 2010 , pp. 931-935(5)

Publisher: Wiley-Blackwell

Document Type: Book review

DOI: http://dx.doi.org/10.1111/j.1540-5885.2010.00761_1.x

Affiliations: 1: SSC Associates

Publication date: 2010-11-01

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• In this Subject: Business
• By this author: Castellion, George

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