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Publisher: Wiley-Blackwell

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Volume 26, Number 5, September 2009

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From the Editor
pp. 472-472(1)
Author: Anthony Di Benedetto, C.

Formal Rules in Product Development: Sensemaking of Structured Approaches
pp. 502-519(18)
Authors: Christiansen, John K.; Varnes, Claus J.

Exploring New Product Development Project Review Practices
pp. 520-535(16)
Authors: Schmidt, Jeffrey B.; Sarangee, Kumar R.; Montoya, Mitzi M.

Customer Involvement in New Service Development: An Examination of Antecedents and Outcomes
pp. 536-550(15)
Authors: Carbonell, Pilar; Rodríguez-Escudero, Ana I.; Pujari, Devashish

The Moderating Effects of Virtuality on the Antecedents and Outcome of NPD Team Trust
pp. 551-565(15)
Authors: Bierly, Paul E.; Stark, Eric M.; Kessler, Eric H.

Managing Seller-Buyer Relationships during New Product Development
pp. 566-577(12)
Authors: Athaide, Gerard A.; Klink, Richard R.

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