Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath

Author: Castellion, George

Source: Journal of Product Innovation Management, Volume 25, Number 1, January 2008 , pp. 103-105(3)

Publisher: Blackwell Publishing

Abstract:

Books reviewed in this issue:

• Made to Stick: Why Some Ideas Survive and Others Die

• Think, Play, Do: Technology, Innovation, and Organization

• Results without Authority: Controlling a Project When the Team Doesn't Report to You

• The Pursuit of New Product Development: The Business Development Process

Document Type: Book review

DOI: 10.1111/j.1540-5885.2007.00285.x

Links for this article

http://www.ingentaconnect.com/bpl/jpim/2008/00000025/00000001/art00008
http://openurl.ingenta.com/content?genre=article&issn=0737-6782&volume=25&issue=1&spage=103&epage=105
http://dx.doi.org/10.1111/j.1540-5885.2007.00285.x