@article {Castellion:January 2008:0737-6782:103,
	author = "Castellion, George",
	title = "Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath",
	journal = "Journal of Product Innovation Management",
	volume = "25",
	year = "January 2008",
	abstract = "Books reviewed in this issue: <P></P>&#8226; <I>Made to Stick: Why Some Ideas Survive and Others Die</I> <P></P>&#8226; <I>Think, Play, Do: Technology, Innovation, and Organization</I> <P></P>&#8226; <I>Results without Authority: Controlling a Project When the Team Doesn't Report to You</I> <P></P>&#8226; <I>The Pursuit of New Product Development: The Business Development Process</I>",
	pages = "103-105(3)",
	url = "http://www.ingentaconnect.com/content/bpl/jpim/2008/00000025/00000001/art00008"
	doi = "doi:10.1111/j.1540-5885.2007.00285.x"
}