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Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
Author: Castellion, George
Source: Journal of Product Innovation Management, Volume 25, Number 1, January 2008 , pp. 103-105(3)
Publisher: Wiley-Blackwell
Abstract:
Books reviewed in this issue: • Made to Stick: Why Some Ideas Survive and Others Die • Think, Play, Do: Technology, Innovation, and Organization • Results without Authority: Controlling a Project When the Team Doesn't Report to You • The Pursuit of New Product Development: The Business Development ProcessDocument Type: Book review
DOI: http://dx.doi.org/10.1111/j.1540-5885.2007.00285.x
Publication date: 2008-01-01
- In this: publication
- By this: publisher
- In this Subject: Business
- By this author: Castellion, George
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