Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath

Author: Castellion, George

Source: Journal of Product Innovation Management, Volume 25, Number 1, January 2008 , pp. 103-105(3)

Publisher: Blackwell Publishing

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Abstract:

Books reviewed in this issue:

• Made to Stick: Why Some Ideas Survive and Others Die

• Think, Play, Do: Technology, Innovation, and Organization

• Results without Authority: Controlling a Project When the Team Doesn't Report to You

• The Pursuit of New Product Development: The Business Development Process

Document Type: Book review

DOI: 10.1111/j.1540-5885.2007.00285.x

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