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Publisher: Wiley-Blackwell

Volume 22, Number 6, November 2005

From the Editor
pp. 461-463(3)

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The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance
pp. 464-482(19)
Authors: Atuahene-Gima, Kwaku; Slater, Stanley F.; Olson, Eric M.

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Market Orientation and the New Product Paradox
pp. 483-502(20)
Authors: Baker, William E.; Sinkula, James M.

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The Complementary Roles of Applied and Basic Research: A Knowledge-Based Perspective
pp. 503-514(12)
Authors: Henard, David H.; McFadyen, M. Ann

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Abstracts
pp. 527-534(8)
Author: Kahn, Kenneth B.

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Positive Brand Extension Trial and Choice of Parent Brand
pp. 535-537(3)
Author: Lantos, Geoffrey P.

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Book Reviews
pp. 538-539(2)
Author: Smith, Preston G.

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Author Index to Volume 22
pp. 545-545(1)

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