From Experience: The invisible success factors in product innovation

Author: Cooper, Robert G.

Source: Journal of Product Innovation Management, Volume 16, Number 2, March 1999 , pp. 115-133(19)

Publisher: Wiley-Blackwell

Document Type: Research article

DOI: http://dx.doi.org/10.1016/S0737-6782(98)00061-7

Publication date: 1999-03-01

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• In this Subject: Business
• By this author: Cooper, Robert G.

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