From Experience: The invisible success factors in product innovation
Author: Cooper, Robert G.
Source: Journal of Product Innovation Management, Volume 16, Number 2, March 1999 , pp. 115-133(19)
Publisher: Wiley-Blackwell
Document Type: Research article
DOI: http://dx.doi.org/10.1016/S0737-6782(98)00061-7
Publication date: 1999-03-01
- In this: publication
- By this: publisher
- In this Subject: Business
- By this author: Cooper, Robert G.

Shopping cart
Receive new issue alert
Get Permissions