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Publisher: Wiley-Blackwell

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Volume 11, Number 4, September 1994

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From the Editor
pp. 279-280(2)
Author: Hustad T.P.

What Distinguishes the Top Performing New Products in Financial Services
pp. 281-299(19)
Authors: Cooper R.G.; Easingwood C.J.; Edgett S.; Kleinschmidt E.J.; Storey C.

Are Product Life Cycles Really Getting Shorter?
pp. 300-308(9)
Author: Bayus B.L.

The Impact of Product Aesthetics on the Evaluation of Industrial Products
pp. 309-324(16)
Authors: Yamamoto M.; Lambert D.R.

Strategies for Linking Vertical Cooperative R&D to Commercialization in Korea
pp. 325-335(11)
Authors: Lee C.; Bae Z-T.; Lee J.

The Marketing Concept and New High-Tech Products: Is There a Fit?
pp. 336-343(8)
Authors: Cahill D.J.; Thach S.V.; Warshawsky R.M.

Significant Issues for the Future of Product Innovation
pp. 344-353(10)
Authors: Souder W.E.; Thomas R.J.

Abstracts
pp. 354-366(13)
Author: Crawford M.

Book Reviews
pp. 367-378(12)
Authors: Rosenau M.D.; Rothberg R.R.

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