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Publisher: Wiley-Blackwell

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Volume 11, Number 3, June 1994

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From the Editor
pp. 181-182(2)
Author: Hustad T.P.

The R&D Effectiveness Index: A Metric for Product Development Performance
pp. 213-220(8)
Authors: McGrath M.E.; Romeri M.N.

An Approach to Assess the Importance of Brand Equity in Acquisition Decisions
pp. 221-235(15)
Authors: Mahajan V.; Rao V.R.; Srivastava R.K.

Significant Issues for the Future of Product Innovation
pp. 253-258(6)
Authors: Crawford C.M.; Rosenau M.D.

Abstracts
pp. 259-271(13)
Author: Crawford M.

Book Reviews
pp. 272-277(6)
Author: Rosenau M.D.

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