An Empirical Comparison of Sales Forecasting Models

Author: Rao S-k.

Source: Journal of Product Innovation Management, Volume 2, Number 4, December 1985 , pp. 232-242(11)

Publisher: Blackwell Publishing

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Abstract:

There has been a veritable industry of forecasting models in recent decades, spurred partly by planners' search for certainty and partly by the data crunching capabilities of computers. In this article, Sanjay-kumar Rao tests two families of models on some common data sets to see how they compare. He examines how well the models fit the data and how reliable they are as forecasting tools.

Document Type: Research article

DOI: 10.1111/1540-5885.240232

The full text article is not available.

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