Journal of Product Innovation Management logo Blackwell Publishing logo

Publisher: Blackwell Publishing

Volume 2, Number 4, December 1985
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From the Editor
pp. 209-212(4)
Author: Little B.

Improving the Strategy-Innovation Link
pp. 213-223(11)
Authors: Ramanujam V.; Mensch G.O.

Sources of Competitive Rivalry in Japan
pp. 224-231(8)
Author: Campbell N.

An Empirical Comparison of Sales Forecasting Models
pp. 232-242(11)
Author: Rao S-k.

A New Positioning Typology
pp. 243-253(11)
Author: Crawford C.M.

Creating Brand Names That Work
pp. 254-258(5)
Author: Opatow L.

Get Ready for Innovation by Invasion
pp. 259-265(7)
Author: Mensch G.O.

The Need for a Field of Study of Implementation of Innovations
pp. 266-271(6)
Author: Voss C.A.

Book Reviews: 1
pp. 272-274(3)
Author: Ennis D.

Book Reviews: 2
pp. 274-276(3)
Author: Little B.

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