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Publisher: Wiley-Blackwell

Volume 2, Number 3, September 1985

From the Editor
pp. 131-133(3)
Author: Little, Blair

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New Industrial Product Performance: The Effects of Market Characteristics and Strategy
pp. 134-144(11)
Authors: Yoon, Eunsang; Lilien, Gary L.

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Problems in Demand Estimation For a New Technology
pp. 145-157(13)
Author: Thomas, Robert J.

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Strategic Alternatives in Emerging Industries
pp. 158-169(12)
Author: Macdonald, Roderick J.

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Beyond the Life Cycle. II. An Illustration
pp. 188-195(8)
Authors: DeBresson, Chris; Lampel, Joseph

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Guidelines for Corporate Trademark Licensing
pp. 196-204(9)
Authors: Meyer, Thomas A.; Tinney, Cathie H.; Tinney, Terry J.

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Barriers to Innovation: Intraorganizational Dislocations
pp. 205-207(3)
Author: More, Roger A.

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