Product Policy: Concepts, Methods, and Strategy, By Y. J. Wind

Author: Davis R.

Source: Journal of Product Innovation Management, Volume 2, Number 1, March 1985 , pp. 67-69(3)

Publisher: Wiley-Blackwell

Document Type: Book review

DOI: http://dx.doi.org/10.1111/1540-5885.2100663

Publication date: 1985-03-01

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• In this Subject: Business
• By this author: Davis R.

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