Journal of Product Innovation Management logo Blackwell Publishing logo

Publisher: Blackwell Publishing

Volume 2, Number 1, March 1985
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From the Editor
pp. 1-2(2)
Author: Little B.

Organizational Obstacles to Innovation: A Formulation of the Problem
pp. 3-11(9)
Author: Stefflre V.

The R&D-Marketing Interface in High-Technology Firms
pp. 12-24(13)
Authors: Gupta A.K.; Raj S.P.; Wilemon D.

Product Development Strategy: An Integration of Technology and Marketing
pp. 25-33(9)
Authors: Nyström H.

Selecting Winning New Product Projects: Using the NewProd System
pp. 34-44(11)
Author: Cooper R.G.

Estimating Market Growth for New Products: An Analogical Diffusion Model Approach
pp. 45-55(11)
Author: Thomas R.J.

Financial Evaluation of the Product Line
pp. 56-65(10)
Authors: Rabino S.; Wright A.

Book Reviews
pp. 66-66(1)
Author: Cooper R.G.

New Products Management, by C. Merle Crawford
pp. 66-67(2)
Author: Colberg R.T.

Product Policy: Concepts, Methods, and Strategy, By Y. J. Wind
pp. 67-69(3)
Author: Davis R.

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