Pressing the buy now button more than once may result in multiple purchases
Authors: POMPPER, DONNALYN1; LEE, SUEKYUNG2; LERNER, SHANA2
Source: Journal of Popular Culture, Volume 42, Number 2, April 2009, pp. 273-290(18)
Document Type: Research Article
Department of Strategic and Organizational Communication at Temple University.
Department of Communication, Florida State University.
Publication date: 01 April 2009