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The Battle for Local Identity: An Ethnographic Description of Local/Global Tensions in a New Zealand Advertisement

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Document Type: Research Article

DOI: http://dx.doi.org/10.1111/j.0022-3840.2001.00193.x

Affiliations: Jessica Johnston, American Studies Department, University of Canterbury, Christchurch, New Zealand.

Publication date: September 1, 2001

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