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Hack Writing vs. Belle Letters: The Strategic Implications of Literary Achievement

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Document Type: Research Article

DOI: http://dx.doi.org/10.1111/j.0022-3840.1996.00185.x

Affiliations: Alf H. Walle combines the theory and methods of popular criticism with those of marketing and tourism in order to better save the consuming public. He teaches both marketing and tourism at the University of Nebraska at Kearney.

Publication date: December 1, 1996

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