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Chrysler's Success Story: Advertising as Anecdotes

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Document Type: Research Article

Affiliations: 1: James A. Benson is Professor, Department of Communication, University of Wisconsin-Oshkosh 54901. 2: Judith M. Thorpe is Assistant Professor, Department of Communication, University of Wisconsin-Oshkosh 54901.

Publication date: 01 December 1991

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