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Tradition and Innovation: Proverbs in Advertising

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Document Type: Research Article

DOI: http://dx.doi.org/10.1111/j.0022-3840.1977.00308.x

Affiliations: 1: Dr. Barbara Mieder, teaches German at Milton High School in Milton, Vermont. 2: Wolfgang Mieder is associate professor of German and chairman of the German and Russian Department at the University of Vermont. He has published several books andnumerous articles in German and English concerning various aspects ofproverb studies.

Publication date: September 1, 1977

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