Skip to main content

Tradition and Innovation: Proverbs in Advertising

Buy Article:

$51.00 plus tax (Refund Policy)

Document Type: Research Article

DOI: https://doi.org/10.1111/j.0022-3840.1977.00308.x

Affiliations: 1: Dr. Barbara Mieder, teaches German at Milton High School in Milton, Vermont. 2: Wolfgang Mieder is associate professor of German and chairman of the German and Russian Department at the University of Vermont. He has published several books andnumerous articles in German and English concerning various aspects ofproverb studies.

Publication date: 1977-09-01

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more