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Towards Effective Place Brand Management: Branding European Cities and Regions, edited by Gregory Ashworth and Mihalis Kavaratzis

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Document Type: Book Review

DOI: http://dx.doi.org/10.1111/j.1467-9787.2011.00737_14.x

Affiliations: Department of GeographyUniversity of Pittsburgh at Johnstown

Publication date: August 1, 2011

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