@article {Smith:December 2001:0022-1821:541,
	author = "Smith, Michael D.",
	author = "Brynjolfsson, Erik",
	title = "Consumer Decision-making at an Internet Shopbot: Brand Still Matters",
	journal = "Journal of Industrial Economics",
	volume = "49",
	year = "December 2001",
	abstract = "Internet shopbots compare prices and service levels at competing retailers, creating a laboratory for analysing consumer choice. We analyse 20,268 shopbot consumers who select various books from 33 retailers over 69 days. Although each retailer offers a homogeneous product, we find that brand is an important determinant of consumer choice. The three most heavily branded retailers hold a $1.72 price advantage over more generic retailers in head-to-head price comparisons. In particular, we find that consumers use brand as a proxy for retailer credibility in non-contractible aspects of the product and service bundle, such as shipping reliability.",
	pages = "541-558(18)",
	url = "http://www.ingentaconnect.com/content/bpl/joie/2001/00000049/00000004/art00009"
	doi = "doi:10.1111/1467-6451.00162"
}