Influence of Internal Communication on Technological Proactivity, Organizational Learning, and Organizational Innovation in the Pharmaceutical Sector
Abstract:This investigation formulates a global model to analyze the influence of internal communication (IC) on technological proactivity (TP), organizational learning (OL), and organizational innovation (OI); the direct and indirect relationships between these strategic variables; and the influence of OI on organizational performance (OP). The hypotheses are tested using data from 164 European and U.S. technological firms. The results show that (a) IC influences TP, OL, and OI; (b) TP influences OL and OI, and OL influences OI; and (c) OI influences OP. This article discusses these findings and provides several implications for future research.
Document Type: Research Article
Affiliations: 1: School of Economics and Business, University of Granada, Campus Cartuja, Granada 18071, Spain 2: Faculty of Social and Juridical Sciences, University Miguel Hernandez, Elche (Alicante) 03202, Spain
Publication date: February 1, 2011